Nanske Wood
President
- 28+ years in the pharma/healthcare sphere, with many years on the client side
- Ran two healthcare agencies at Ogilvy, and won the Healthcare Businesswomen’s Association Rising Star award
- Helps brands reach their full potential by making beneficial products more accessible to customers
- Cardiovascular (CHF, HTN, MI, stroke), dermatology, diagnostics, immunology, infectious disease, metabolic (diabetes, lipids), neurology (dystonia, migraine, MS, Parkinson's disease), oncology/hematology, psoriasis, respiratory (asthma, COPD, PAH), vaccines
David Trent
EVP, Creative Strategy
- 20+ years in the pharma/healthcare sphere
- Created and managed multiple brands, from large to small
- Brings his talent and passion for turning raw clinical data into compelling promotional materials
- Allergy/asthma, analgesics, antibiotics, benign prostatic hyperplasia, cardiovascular, cervical dystonia, dermatology, diabetes, diagnostics and devices, hereditary angioedema, immunology, oncology, ophthalmology, osteoporosis, Parkinson’s disease, primary immunodeficiency, psoriasis
Joseph Gattuso
EVP, Insights Expert
- 25+ years in pharmaceutical marketing/communications
- Has worked as creative director, agency principal, founder of research consultancy in HCP-patient communications, and chief strategic officer for three top 10 healthcare agencies
- Strategic work has included the full scope of brand marketing/business plans, as well as HCP and patient insights, HCP-patient communications/dialogue (health literacy, shared decision-making, adherence), and patient advocacy
- Alzheimer’s disease, antimicrobials, chronic pain, hypercholesterolemia, hypertension, immunology (rheumatoid arthritis, ulcerative colitis, Crohn’s disease, psoriasis, and psoriatic arthritis), lung cancer, MS, multiple myeloma, prostate cancer, type 2 diabetes
Bill Wood
Chief Strategic Officer
- 30+ years in the pharma/healthcare sphere, with more than 20 of those on the client side in sales and brand management roles
- Established a solid track record of brand management in both international and US arenas
- Provides a valuable strategic resource to clients, thanks to his effective brand management skills and commercialization experience
- Cardiovascular (CHF, HTN, MI, PAD, stroke), dermatology, hematology (malignant, nonmalignant), metabolic (diabetes, lipids, weight loss), nephrology (ESRD-hemodialysis/peritoneal dialysis, renal cell carcinoma, hyperphosphatemia), neurology (epilepsy, migraine, MS, Parkinson’s disease), oncology/immunology, rheumatology
Chuck Dexter
Chief Scientific Officer
- 30+ years in the pharma/healthcare sphere
- Worked on more than 20 US and global product launches
- Develops market-savvy, highly credible positioning, marketing, and message strategies for the agency and its clients
- Antibiotics, autoimmunity, cardiovascular, dermatology, diabetes, endocrinology, gastroenterology, genetic diseases, hematology/oncology, hemophilia, hepatitis, HIV/AIDS, immunology, metabolic disorders, nephrology, neurology, nutrition, ophthalmology, psychiatry, rheumatoid arthritis, smoking cessation, vaccines
John Higgins
EVP, Management Supervisor
- 25+ years of leadership experience on both the agency and client side of life sciences
- Obsessed with client satisfaction and brand success, and his diverse commercial experience ensures he’s an indispensable member of the client team
- Known for imaginative, innovative tactics and strategies, and is adept at planning and executing for success
- Cardiovascular (VTE, AMI), diagnostics and devices, gastroenterology (CINODs, gastroparesis, chronic anal fissure), immuno-oncology, neurology, oncology, orthopedics, osteoarthritis, pain, rare disease
Laura Going
VP, Account Group Supervisor
- 9+ years in the pharma/healthcare sphere
- Began healthcare career as an oncology copywriter before transitioning to project management and settling into account
- Dives head first into each client’s business to gain a deep knowledge of the brand, build effective marketing and brand plans, and provide valuable strategic and tactical insights and recommendations
- Strongly believes in “over-communicating” to make sure client and internal teams are aware of the status of all projects, next steps, and key milestones
- Dermatology, diabetes, health education, oncology, Parkinson’s disease
Matt Palmgren
VP, Market Access Strategy
- 20+ years in market access
- Brings integration of multiple systems to provide healthcare companies with solutions, including but not limited to Part D plans, CMS, LTC/home health integration, formulary review, and traditional/value-added contracting
- Educates companies on downstream impacts of CMS regulations and policies
- Director of clinical pharmacy programs at Humana, Inc (Medicare and commercial lines of business)
- Director of pharmacy programs for the government business and emerging markets business unit of BlueCross BlueShield of Tennessee - Medicare Advantage and Part D programs, Medicaid Gap Program Cover Tennessee, Volunteer State Health Plan (VSHP)
- Consultant to CMS and state governing boards on benefits and formulary changes to positively impact patients
- Internationally recognized speaker with a wealth of experience in the “access to care” marketplace (CMS)
Jonathan Coleman
VP, Group Art Supervisor
- 13+ years in the pharma/healthcare space
- Supported companies from the early clinical trial stages up through brand launches, designing effective communications every step of the way for both the patient and the HCP
- Primed markets with non-branded disease awareness campaigns ahead of US and global launches
- Pairs creative/strategic thinking with technical know-how to bring brands to life across print and digital media
- Allergy (human and veterinary), cardiovascular, oncology, pain management, rare disease
Tara Rice, MPH, MCHES
Certified Health Educator
- 15+ years working to help improve the healthcare experience for people living with chronic and/or life-threatening illnesses
- Uncovers patient insights through IDIs, market research reviews, literature reviews, and social media mining
- Synthesizes research findings into patient journey maps to visually identify patient communication opportunities
- Understands and utilizes behavior change theories and models
- Effectively communicates patient information through health promotion principles
- Trains case managers on patient-centered communication strategies and identifying potential adherence risk factors
- Cardiovascular, Crohn’s disease, cystic fibrosis, diabetes, diagnostic testing, Gaucher disease, glaucoma, gout, hepatitis, hypogonadism, narcolepsy, oncology, psoriasis, seasonal allergies
James DElia
Senior Director, Digital Engagement
- 12+ years in pharma/healthcare, B2B, non-profit, and DTC
- Develops unique digital- and tech-based strategies and tactics to ensure a competitive edge in the marketplace
- An evangelist for innovation who provides a full understanding of an ever-changing technological landscape and how best to integrate that knowledge effectively
- Hands-on approach has yielded an array of skills, including virtual/augmented reality experiences, app development, Web development, deep Web harvesting, SEO/SEM, social media, and video/motion graphics/3D animation
- Worked with a variety of pharmaceutical clients, including Novartis, Bayer, Celgene, Pfizer, Eli Lilly, and Bavarian-Nordic
- Alzheimer’s disease, cervical dystonia, diabetes, Fabry disease, hereditary angioedema, immunology, obstructive sleep apnea, oncology, ophthalmological surgery
IBD
- Rectiv
- Remicade
- Simponi
Immunology
- Actemra
- Avonex
- Betaseron
- CellCept
- Gamunex
- Humira
- Intron A
- Keytruda
- Neupogen
- Ocrevus
- Orencia
- Oralair
- Pegasys
- Prostvac
- Rapamune
- Stelara
- Xolair